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About Us
Mission
At Simmons DataCraft, our mission is to transform messy, chaotic data into crystal clear stories that empower small businesses and entrepreneurs. We believe that with the right data solutions and a touch of creativity, data analytics can be anything but boring; it can unlock growth, spark innovation, and solve business mysteries. Let us help you decode your numbers and make data your secret weapon for small business growth.
Team
Our vision is to make data analytics exciting, approachable, and downright fun for small businesses and entrepreneurs. We aim to become the go-to partner for providing data solutions that turn spreadsheets and stats into meaningful, actionable insights that drive real results and support small business growth. Together, let’s bring your data to life and transform it into a valuable ally for your business journey.
Process
At Simmons DataCraft, we take a client-centric approach because your data challenges are our favorite puzzles to solve, and we’re here to make sense of it all with a smile. Integrity is at the heart of what we do; no sneaky formulas, just transparency, ethical practices, and honest advice to help you trust your data (and us). We specialize in data analytics and strive for excellence with a twist by delivering not just great results but creative, engaging dashboards and insights that are as visually appealing as they are useful. Collaboration is key; think of us as your data sidekick, ready to tackle chaos and uncover opportunities together to support your small business growth. And who says data has to be dull? We bring enthusiasm, humor, and a sense of adventure to every project because making data fun is part of our mission. As the world of data solutions evolves, so do we, staying curious and committed to continuous learning so you’re always ahead of the game.
About Simmons DataCraft
Meet Laquita Simmons | The Owner
Hi, I’m Laquita Simmons, the founder of Simmons DataCraft a remote data analytics business dedicated to helping small businesses grow smarter with the data they already have. I graduated from the University of Arkansas at Little Rock on December 14, 2024, with a degree in Business Analytics.
During my studies and professional experiences, I built a strong foundation in Excel automation, SQL, Power BI, Tableau, RapidMiner, and more. In 2024, I completed a marketing internship with Tournaman, where I led influencer outreach, managed scheduling, created content, and analyzed marketing campaign data. Now, I bring those skills to businesses across multiple industries—from e-commerce and education to health tech and nonprofits.
Why I Created Simmons DataCraft
I started Simmons DataCraft because I saw how many small businesses struggle with understanding their data. Some don’t even realize how much useful information they’re already sitting on. Whether it’s figuring out what’s selling, why sales dropped, or how to track customer behavior, I’m here to help make sense of it all.
Even if you don’t know how to work with data or what to look for, that’s okay—I explain everything in simple terms so you can make confident decisions without feeling overwhelmed. I want every business owner I work with to feel supported, empowered, and equipped to succeed.
📍 Based in Arkansas – Serving clients remotely across the U.S.
Let’s turn your data into direction.
Making Sales… But Still Unsure Where the Money’s Going?
✔️ How are you tracking your sales?
✔️ Do you track inventory or expenses? ✔️ What’s your biggest challenge right now?
These help pinpoint what’s slowing your business down and reveal where growth opportunities are hiding.